OUR STORY

It all began in November 2016. Jerome P. was the Director of F&B at Grand Hyatt Singapore. On a well-deserved day off, Jerome P watched the documentary “Cowspiracy”.This moment changed his life forever.

That same day, Jerome P. found his purpose in life. To reverse climate change through food. First by changing his own eating habits, second by using his professional life as a tool. He first became an industry pioneer in plant-based foods and food tech in Southeast Asia. In 2019, he left the operation to help plant-based meat companies to grow. But he feIt this type of work didn’t have enough impact and wanted to directly help the industry he loved in being part of the solution.

One thing was very clear to him: the industry had a sheer lack of tools to monitor and optimise financial performance and was in absolute need to calculate and reduce environmental footprint. 

Around the same time, Jerome C., who accumulated 14 years of experience in the hospitality sector, was working for a hospitality software company at the time. 

Both old hospitality schoolmates had shared the same frustrations while in the industry. It then became obvious that creating a software solution that would combine financial and environmental performance was the way to go.

WiseFins software was created in 2020.