Here for good

Reversing climate change
Transforming hospitality and the food industry into resilient sectors,
protective of the planet and its inhabitants.
CONSULTING
SERVICES
We help hotels and food businesses build a conscious and resilient future.
HOSPITALITY
PROJECT
We create and manage self-sufficient hospitality projects.
Consulting services
We build conscious & resilient businesses
Conscious & Resilient Model allows for an organization to continuously maintain or grow commercial success
no matter the situation, while safeguarding people, asset and planet, thus increasing brand equity.
Hospitality Project
1st chain of Lab-Hotels
aiming for self-sufficency
Restaurant, Communal Space, Hotel, Residence, Retail
Urban Farming, Alternative Protein, Renewable Energy
Measured & Managed by a Business Intelligence Software
Highly Profitable & Protective of the Planet
The Founders
I bring 18 years of experience in the luxury hotel industry from places such as Park Hyatt Los Angeles, Grand Hyatt New York, Grand Hyatt Dubai and most recently Grand Hyatt Singapore, just to name a few. My latest posting was as Director of Food & Beverage at Grand Hyatt Singapore, where I spent 5 years and made a name for myself for pioneering the adoption and implementation of sustainable practices and alternative proteins in hospitality. In 2019, I started consulting plant-based meat companies, such as the Barcelona based startup Heura Foods. Back in Europe, I help businesses transform into sustainable and progressive brands.
As a specialist in Rooms Division and technology, I bring 14 years of experience in the international hospitality industry. I was part of the opening team of top hospitality brands like Ritz-Carlton, Grand Hyatt and Waldorf Astoria across China, followed by my last hotel position as Director of Rooms of a Leading Hotel of the World in the French Riviera. Passionate about technology and process optimisation, I transferred my expertise in 2019 into the hospitality tech industry helping a French startup to build an enhanced PMS software and launching its commercialisation. With WiseFins I now use my experience in hospitality and tech along with my passion for renewable energies to help businesses on their sustainability journey.
Partners and Advisors

Indrani BIT
Indrani has more than 12 years of experience managing marketing communication strategies in the international luxury hospitality industry. She was the Cluster Director of Marketing Communications for the Singapore Hyatt hotels and now helps companies of all industries to build their marketing strategies.
Indrani
BIT
Marketing & Communications

Sann CARRIERE
Sann is the founder and CEO of So Now and has been developing her views and tools on the new economy for over a decade now. With a background in Communication and Information Sciences, Sann works with experts across all disciplines towards shaping a circular economy. Her expertise and experience have also led her to hold positions in Springer Nature, Holland Circular Hotspot, ReCirc and ECOR.
Sann
CARRIERE
Circular Economy

Marianne VARALE
Marianne comes with over 11 years of experience in social and environmental entrepreneurship. She is in charge of the Az’up incubator that is specialized in conscious capitalism, where she supports social startups in their organization. She is also the Co-founder and Head of R&D of ApiAfrique which act in reducing waste, improving health and empowering women in Senegal.
Marianne
VARALE
Conscious Economy

Michal KLAR
Michal spent 15 years managing technology/ecommerce companies and projects in Europe and Asia. A few years ago he shifted his focus to the alternative protein space to address issues he deeply cares about. He now launched Better Bites Ventures, an investment fund that supports plant-based and cell-based food startups.
Michal
KLAR
Investment

Marcel BRUOGNOLO
From 2002 to 2015 Marcel served in different senior financial management positions within Hyatt Hotels in Europe and the Middle East. Most recently he was the Area General Manager for Vila Vita Hotels in Germany.
Marcel
BRUOGNOLO
Finance

Djavid AMIDI-ABRAHAM
Djavid oversees project development at Agritecture Consulting and helps clients determine the right growing method, crop choice, and labor management methods. He has a professional background in sustainable technologies including hydroponic equipment distribution, vertical axis wind turbine sales, and carbon sequestration.
Djavid
AMIDI-ABRAHAM
Urban Agriculture

Julien MONTANI
Julien has always been in the construction industry. He started as a construction engineer in some of the largest French groups such as Bouygues and Vinci. He has naturally evolved into real estate. With Thales since 2010, He combines his two expertises in his position as Head of Construction Projects.
Julien
MONTANI
Construction & Real Estate

Patricio GONZALEZ MOREL
Patricio is a mechanical and environmental engineer with 25 years of experience in sustainability and resource efficiency. He has conducted detailed resource efficiency assessments in more than 350 hotels in Asia, the Middle East, Africa, and the Americas. He specializes in helping businesses boost their profits and environmental performance by improving energy, water, materials and chemical efficiency.
Patricio
GONZALEZ MOREL
Resource efficiency